Why You Need To Use Analytics To Drive Traffic
To be successful online, you have to know everything about your website. You will not be able to gain any leverage if you do not know certain things. In order to know what is going on you need to look at the analytics that your page has. There are several ways to do this. You could rely on your web host to provide you with this information. This is usually found within your control panel. The other way to know about this is through the use of Google analytics, or other programs that you can work with. These are usually free of charge, and they track everything that goes on with your page. There are several reasons why you should be working with analytics. The main reason is simple, you need to know what’s going on. The following are a few other reasons to get working with these things.
Where Is The Traffic Coming From?
First and foremost, you need to know where the traffic to your page is coming. If you do not know who’s coming to your website, and where they are arriving, you are not going to know how to market your page. Marketing is about demographics. If you find that people are searching for “shoes” and you have a site about shoes, you want to know what specifics are drawing them to your page. That way you can tailor make the content to match the needs of the consumer. That will allow you to close the gap on visitors and conversions or sales.
Content Pages Work Rate
The next thing that you are going to find out through analytics, is whether or not your pages are successful. If you’re not looking at the numbers, or the analytics at all, you will not know whether or not people are seeing your updates. When you set up a website, you don’t want it to just sit there idle. Many people mistake the launch and publishing of a website with the bigger picture. Yes, that’s a good thing. However, if no one is seeing your pages, what does that matter? You need to ensure that content pages are not only working, but what isn’t working. If you have pages of content that aren’t getting any sort of traffic, then you can at least know what to not work on any longer.
Focusing on Advertising
Analytics provides you with a serious look at where you need to focus your advertising. Whether you are working on PPC campaigns, SEO, or you are looking at other methods, you need to know where to point people. If you are seeing something spike within the numbers, you need to tailor make the content and advertising to help you get a lot of traffic. For instance, if you see that there’s a surge in traffic for boots, and you want to get more attention to your particular boots, you will want to focus on advertising to that demographic of people searching. That’s how analytics come in. They help you isolate what is going to help you get the most out of the traffic that you are going to receive.
Interactions Within Your Page
One of the things that you have to look into is whether or not people are clicking. What are they clicking on? Where are they going? Are they reading? There’s a lot of details that you will see within the confines of your analytics hub. You will see whether or not people are spending time with your site or not. If they are clicking on something, then you need to know. If you do not isolate this information, you are going to be blind as to whether or not your design is even working. You need to know hot spots on your page to put in advertising, to place content, and to speed up the page loading time.
The Bounce Rate
The last thing that you are going to need to know is this simple element. Bounce rate determines how long people stay on your site after landing. If someone hits your page, and leaves, your bounce rate will be high. However, if they do not leave, but rather stay on your site the countdown begins. The longer they stay, the lower your bounce rate is going to be. This is an important aspect of analytics that webmasters and marketers have to look into. You do not want to have a bounce rate that is upwards of 90% because that will cripple your conversion rate. In order to get better sales, conversions, and subscribers to your site, you need to focus on reducing the bounce rate to below 60% if possible. Analytics will at least shed light on whether or not it’s going to be possible.
