What is Google Analytics?
Google analytics is a powerful tool that many people don’t even have installed. If you have a website and you want to gain insider information as to who is looking at your site, and what to focus on in terms of SEO and internet marketing, you will need to use this on a regular basis. At first glance, this may not seem like something that is easy to get through, but it’s far easier than most other options that abound in regards to gauging metrics on many levels. To start this, you will first need to search online for Google analytics, and then follow a few simple steps.
Sign Up for Google Analytics (it’s free)
Installing Google analytics
Once you isolate the main website for this option, you will be able to install it on your page. This is not something that costs anything and it is not complicated to work with. You simply look for the site, login with your Google credentials, and then you are given a code to place within your site. All you have to do is make sure that the code is placed within the area that Google analytics requests and that’s it. After you do that, test the code using a verification page within your analytics account and that’s it.
Getting The Most Out of Google Analytics
The next thing that you need to do is to isolate the metrics that are within the site. You will be given a full range of options within the site and you will be able to see various bits and pieces about your page. Look for keyword entry points, most trafficked pages, and number of unique hits. You will be able to get data that ranges from hits, to words searched, landing pages, bounce rate and so much more. The best way to use this information is to export it into a spreadsheet so that you can analyze what is going on with your site.
Focusing On Building Content
Once you have exported the data from Google analytics, you will be able to build customized content to help you usurp traffic from search engines. Focus on the keywords that are being used to search for your site, and build on popular pages within your site. If you don’t see any sort of traffic, data, or if your code is not working properly, go back to the starting point and reinstall the code. This may take a few days to start showing results, so don’t panic if you don’t get it working at first try.
At the end of the day you will find that without Google analytics, you will not know what is going on with your website. The data that is collected with this installation will help you not only build a greater audience, but it will give you intricate details as to whom is viewing your site. It is an incredible tool that will give you insight into what is going on and what isn’t going on. If you do not have this installed, you will end up blindly trying to build an audience that may never truly arrive. There are a lot of tutorials that may help you not only install Google analytics, but help you get more out of it. Just remember to install it if you don’t have it in place already.
