Blogs are an interesting part of the landscape of the internet. Whether you’re setting up one for business or you’re putting it together for business needs, you’ll find that there is a great opportunity to gain leverage online through the platform of blogging. Internet marketing is the key to getting an audience within the world of blogging, especially after you have a good web host under your proverbial feet. Without that in place, you’re not going to get much of a reach in regards to this world. With that in mind, consider the point after you’ve started to create a good deal of posts, and publish information on the web. After your blog has some posts, and you’re starting to work within internet marketing parameters, there will be a time when you will need to focus on pruning things a little. Pruning is a good thing and definitely well worth your time, as it can help you understand the internet marketing for blogs as a whole.
Not All Published Posts Are Grand
There are a lot of blogs out there that have outgrown their internet marketing counterparts. They have thousands of posts and they have hundreds of links, both interior and exterior. There’s so much information published, and yet traffic is abysmal. Some of the posts that are in place receive 0 traffic, and despite being indexed, really do nothing to help the cause of getting an audience. Blogging can seem difficult because of this issue, and you may find yourself coming to a crossroads overall. Not everything that you publish over the course of your blogging, is going to service the need to focus on internet marketing. You’ll want to remember this up front, and you have to establish set guidelines for your posts after they have gone live.
In order to do this, you’ll want to have a second stage of your internet marketing process. For instance, if you have a lot of posts from the past that are getting 0 hits a month, bring them up front and rewrite them. Rewrite them with new ideas, links, and formatting, as well as link to them from the new post. That should create a chain of command that should help you get more traffic. If after trying this, you do not see a push with internet marketing, then it’s time to collapse the option and look for another opportunity.
Deleting Old Posts
Instead of looking at internet marketing with the focus of only getting traffic to your front page, focus on building elements that will help the older posts as well. The more you focus on older posts, the higher your traffic margins will grow and the more you’re going to see overall. With that in mind, don’t delete older posts. You may be tempted to cut your posts that no one is seeing, but that’s a bad idea. You’re going to want to look at redirecting them. Some people focus on a 302 redirect, while others keep things in place and call to action the newer content and information that has been posted. The key here is to never delete old URL’s and instead focus on building redirections, so that if you do get someone that lands on these older items, they are shuffled into your latest updates. This works when changing web hosts as well as focusing on building internet marketing collateral down the line. Don’t forget that this is a classic example of how to get movement into older posts as well as not losing your place in marketing elements online, such as search engines etc.
Changing Things Up
Sometimes, internet marketing requires you to figure out how to build more content. If you’re publishing a great deal of work and you’re not seeing a lot of traction, then it’s time to work on diversifying your reach. Diversity in terms of blogging means that you work within a lot more updates. For instance, you may want to look into video updates, audio updates, animation, images, and more. Instead of posting long winded posts, focus on truncating them and figuring out how you could best serve the audience that you want to reach. Focus on the numbers here and see what is working and what isn’t working. As you see this come through, start to prune your methods to focus on what works and not on what isn’t working overall. It’s something that is going to create substantial growth over time, and something that will help you build a good deal of your audience. Remember, pruning, editing, and establishing new elements will always help with internet marketing in the long term. Just don’t stay stagnant, that’s going to cause serious issues down the line.
