Draws New Visitors
Infographics are a powerful medium for potential new visitors to your website. Creating an infographic about a niche topic that interests a fairly targeted audience is a great technique to growing your traffic base. Infographics also appeal to social media users. For example, a study conducted and then published into an infographic by the Top Marketing Schools (http://www.topmarketingschools.net/state-of-infographics/) shows that a traditional article receives on average 75 tweets. However, a well-designed infographic can receive up to 600 tweets. Web searches also provide traffic thanks to infographics. Any specific niche topics such as the health benefits of pears displayed in an infographic will likely drive traffic to your website. Your website is likely to provide one of the few images that relate to this search topic and possibly the only infographic.
Increasing Visits from Existing Readers
Creating compelling infographics is an amazing technique to increasing visits from your existing readers. Readers are often looking for compelling information that will capture their interest. An average reader may only spend a few seconds on your website before browsing to another site on the Internet. Readers often get tired of reading and want to be visually dazzled. Having a unique infographic is a great method of capturing attention and driving traffic to stay on your site longer. The longer a reader remains on your website, the more likely they are to engage in other content. However, keep in mind that hosting infographics can cause load times to increase due to larger file size. This can easily be resolved by attempting to host the files off site and embed the images or locating a web host that provides robust servers capable of producing the image quickly.
Becoming an Authority
Infographics can assist website administrators in creating content destinations that have authority on a topic. Most adults are visual learners and are able to comprehend information better visually. Additionally, adults are more likely to trust and believe information that is presented in a format that they can easily comprehend. Infographics that are professionally designed, provide well thought out layouts and add reputable sources to the bottom of their infographic are likely to be shared and garner additional traffic. Websites that create authority on a subject are likely to benefit from long term gains in organic traffic due to inbound links from similar websites and search engines. Authority status also helps garner page rank as well as potential monetization opportunities from sponsors in related industries. Creating popular infographics that generate capital can benefit the average website owner tremendously.
Build Search Engine Performance
While the search engine results from infographics can be amazing, infographics are a great tool to share high quality information. This means that when Google crawls the Internet look to index information if your website hosts an infographic with factual, highly relevant information you are likely to be indexed quickly. Also, if you are an authority on the topic your infographic was created upon you are likely to be linked to by additional websites. Having additional inbound links from similar websites will assist your Google rankings and traffic opportunities. Websites that have a higher Google ranking will generally have more inbound traffic that will create more opportunities for your website. Search engine spiders also crawl websites more frequently based on the amount of traffic that the website receives. Infographics can be spread virally through social media which will cause large increases in traffic volume. This means that your website could benefit from long term traffic increases thanks to a single infographic.
Site Appearance Improvements
Infographics provide site appearance improvements that benefit readers who would normally have to read large paragraph formatted articles. These articles can be long and difficult to read in order to communicate all of the factual and statistical information available. Infographics make the data easier to read through and organize the data into one factual strip. Data is also pooled into one location rather than being located in several articles that must be located through a search engine on the website or blog.
Infographics can assist any website into growing traffic and improving appearance. Website administrators should implement infographics to draw new visitors, build search engine performance, become an authority and increase site visit time from existing readers. While infographic topics may take time to brainstorm and develop into unique content the results that the average website can experience are tremendous. Website owners should not overlook the opportunities that infographics provide for traffic growth
