Why You Should Be Repurposing Old Content
People talk about search engine optimization or SEO as if it is “one and done”. While this may have been a way to go about it 10 years ago, it’s no longer the case. As we move into 2017, it’s time to acknowledge that this is an ever-changing element of marketing online. When you set up your web hosting account, no matter what type of website you decide to publish, you’re going to have to consider whether or not you’re going to use proper SEO protocol, or you’re going to just go without. There are some companies, despite whatever you tell them about SEO, they just keep doing what they are doing, and it works for them. However, growth potential is several hindered, and could very well collapse under them in the near future. If you’re just starting out, or you have been mulling over what to do moving into 2017 in regards to your marketing, consider a few tips in regards to SEO and content. The following tips are in regards to repurposing older content for SEO in the new year.
Make a Video Slide Show With New SEO
Even if you don’t have video software, you can turn any PowerPoint presentation into a video format. There are also apps and several other options to consider when it comes to creating a video option. You can create a simple video made from the content that you’ve published in the past, and optimize the video for backlinks, and SEO glory. You can do a quick rundown of your content, read it out loud, or simply use bullet points within PowerPoint to present the ideas to a whole new audience. This is a simple way to reformat, repurpose, and publish older content for the sake of new world SEO.
Take Old Content and Build It Up For Digital Publishing
Right now, anyone can publish a book. If you have any ideas, you can compile them all and then publish a book on Kindle within a matter of minutes. If you have ever looked into this, then you know that it’s very possible to get your ideas out to the world. Now, if you don’t want to write a whole new book, then don’t. Instead, use older content, expand on it, and then publish it for free. In the world of SEO, nothing is more powerful than giving something away for free. People respond to free eBooks a great deal, to the point where most affiliate marketers suggest that you give away an eBook or other digital download for free.
Create a Podcast Using Older Content
Today, you’re no longer captive by any measure. If you have a smartphone, then you have a tool that could record a podcast. You can upload your podcast to nearly any platform today, share it, and get it to the masses for free. Now, here’s where SEO comes into play. When you upload your file, you have a whole new platform to fill out with tags, information, and content. Much like YouTube allows you to work with SEO, so do podcast platforms. Sometimes, a simple podcast can anchor you into getting more backlinks, and traffic. Do this over several different updates, and you could have a powerhouse of SEO on your hands, even if your podcast doesn’t do record numbers.
Sell Old Content To Publishing Farms
Right now, there are a lot of companies that do nothing more than curate published articles and more within their framework. Some sites like Medium, for instance, will publish your thoughts about a lot of different things. But here’s the thing, SEO works just as well there as anywhere else, even if you republish, repurpose, and rewrite any old content! That alone is worth looking into because sites like Medium command a huge amount of traffic. Becoming a featured guest could very well give your site a good push in traffic thanks to modern SEO standards.
Rewrite, Republish, Update
At the end of the day, it’s easy to work with old content and turn it into SEO gold. If you’re not sure how to do it, simply take whatever you’ve written in the past, and rewrite it. That’s it. Rewrite everything that you have in the past, and you’ll see that it could spawn new life. People’s attention spans are shortened, so they may not remember the post you did in 2015, or even a post that you worked on and abandoned long ago. Rewrite, republish, and update all your old content and watch it work wonders for your 2017 website ideas.
