Social Media Marketing Guidelines
Look online for tips on social media marketing and you’ll find that there are a lot out there. Everyone seems to have an idea as to how to conquer this option online. The problem with this is simple, too often, people tell you to take shortcuts. It’s imperative that you do not ruin your brand by doing this. Social media marketing is not going to get you anywhere if you focus on the bad side of things. In fact, you should stay away from anything that is going to be a deliberately bad thing over time. You may not immediately think of things in that way, but if you take a look at some of the most compelling issues that people have, you will definitely see that there’s a huge disconnect that you need to be aware of, and it starts with the shortcuts. Consider the following social media marketing guidelines and notes on how to connect with a bigger audience.
The Shortcuts
First and foremost, take a look at what some call a magic bullet. Buying influence is something that many people work within. You can buy friends, likes, shares, communication notes, and much more. This is not a good thing. When you focus on utilizing the shortcuts, you will end up with a negative reaction and you could be marked as a “spammer”. When you are marked as someone that is going to spam others, you will end up with a huge issue. The problem here is that the interactions will not occur as you’d like. To illustrate this, consider the process of adding a lot of “fake” friends to your list. Visually, your page will have a lot in terms of numbers. But when you post updates and no one likes them or shares them, you’re going to come across as problematic. It’s something that is not a good thing. You need to have real interactions. If you’re buying your social media marketing influence, you’re going to lose out.
Liking It All
One of the quickest ways to get yourself into the mix of social media marketing is to like a lot of things. No matter what site you’re using, make sure that you throw in a lot of likes, comments, and shares for the things that you are looking into. When you like a great deal of things, you are going to get noticed. People are naturally curious as to who is liking them and moving forward with their pages. Furthermore, you are going to see that a lot of people will follow you through a variety of different arenas. If you are jovial, magnanimous, and gregarious on these pages, you will get real influence. The point is to pay attention to others. Remember, social media marketing is not all about getting yourself attention. It is a big part of it, but it’s not everything. Don’t limit yourself to that way of thinking. Instead, influence others by focusing on giving them attention. This can help with social media marketing over time, and get you a lot more traffic, sales and more.
Post Interesting Updates
Do not become self-serving with social media marketing. Instead, focus on posting interesting topics within your niche. Focus on this very carefully. As you start posting updates, make sure that you are within your niche. You don’t want to be selfish when it comes to posting on social media. When you start to become self-serving, people grow blinders and do not interact with your pages any longer. Don’t allow yourself to lose here. You need to post interesting updates that are going to help you get more attention, and that means posting things outside of linking to your page all the time. There will be a time where social media marketing will shift towards you posting your own links, but that’s not a good thing to stay within up front.
Master One Page
Perhaps one of the biggest mistakes that people make when looking at social media marketing is casting a wide net. You don’t want to put yourself in every social media account. Unless you are able to manage many profiles and stick to the protocol of promotion within each one, you will end up with diminished results. Take your time, master one social media site first. Once you have mastered one page with lots of interaction, open a secondary one. Social media marketing is not about conquering every single social network, it’s about getting traffic in an appropriate fashion from at least one. You can target one site and see millions of hits, or you could target all sites and see minimal interaction. Master one on your quest for social media marketing glory.
