Social Media Marketing Guide
Social Media marketing is one of the most powerful tools to spread the word about your website or products. If you are not working with social media marketing, you are way behind. After you purchase a web hosting account, make absolutely sure that you look into social media marketing, even if it is a simple profile setup. As you progress with this, you will find that it’s easy to make mistakes. The thing is, you may not know that you’re making them. Many people set up accounts, and promote their websites, only to see few conversions. Conversion rates and bounce rates go hand in hand. It’s with that in mind that you will need to look into the following mistakes, so that you can make the correct adjustments to gain traffic.
Here is a great article that provides strategies for successful Social Media Marketing campaigns.
Posting Too Often
As you start to work with social media marketing, you will want to post often. Posting usually means traffic, but not if you haven’t built your audience. There’s a such thing as posting too often, especially within these pages. To start off, just post once a day. Do not overdo it. Post once a day and focus on building your audience. As your numbers start to increase, then you can start to post more often. Just remember, you need to make sure that you are slow and steady at first. Over time, as your numbers increase, double up your posting, and eventually post 3 times a day. However, to start, just post once a day at a specific time. Posting too much early on will not pay off.
Linking Your Own Site Too Much
When you first set up your social media marketing plan, you’re going to want to promote your pages. Your web hosting shouldn’t just sit idle. To send people to your website, you’re going to need to promote your pages, but you shouldn’t just link your site on your social media page every day. It’s very easy to get thrown into this loop, but it will not work. You need to diversify your posts, and make sure that you’re not “self-serving”. Too much of this and you’re going to end up losing your audience fast.
Not Following, Liking, or Commenting
The next big mistake that you want to avoid is simple, not doing the normal things on social profiles. What are normal things? Well, when it comes to social media marketing, you need to befriend others. You need to share what others are posting, and like what they are posting as well. You need to be engage people at their level so that you end up seeing results from your networking. Comment, share, like and befriend others. This will be your ultimate weapon in marketing on social networks.
These are critical mistakes that many social media marketing professionals make to this day. It’s easy to get caught up with these things. When you focus on these repetitive mistakes, you will not only lose your audience, you run the risk of getting marked as a spammer. When that occurs, fighting back to get attention is going to be very difficult to manage overall.
