The Top 15 Search Engine Optimization Tips
When it comes to the world of search engine optimization, you are going to run into a lot of opinions. Even though there are a lot of opinions, there are some things that are absolutely tried and true. For instance, you will find that many people focus on backlink generation, traffic increases through social media, and much more. If your goal is to get noticed online, you will need to run with the right protocol of SEO. If you don’t, expect to see very little out of your marketing efforts. To ensure that you are getting noticed, consider the top 15 search engine techniques that are going to pay off dividends, as listed below. The following search engine optimization tips will make a big impact for your website, guaranteed.
Common Sense Linking
Here is the biggest issue that search engine optimization can pose. Some of the pundits will tell you to use more than “here” or “there” for clicking through to links. Don’t listen to that. Believe it or not, SEO is meant for people to use, not just for the search engine algorithms to read. With that in mind, make sure that you focus on using anchor text that is a call to action. For instance, “click here” trumps highlighting a text word or something along those lines. Don’t dismiss this. Anchor text can help you make serious conversions.
Optimize Every Image
Every image you have on your site needs optimization. That means more than just alt tags for search engine optimization. You need to have descriptions, alt tag, title tag, and DPI elements that are meant to comply with the latest HTML standards. Otherwise, you will not get ranked higher.
URL Permalinks
Make sure that every link that you have doesn’t form a huge URL. People trust shorter URL’s that are right to the point and aren’t 30 or 50 characters long. Some links within pages have question marks, and symbols, at symbols and more. Don’t let your URL’s get too long and odd. Instead, shorten them and keep them relevant to your page. You don’t have to use bit.ly or anything like that, you can try other solutions and get a better overall frequency in place.
Break Up Paragraphs
Make sure that you break up paragraphs for maximum search engine optimization. Don’t post 500 – 1000 words without breaks, sub headings, and more. If you just put up 1,000 words, for instance, in a large block of text, you aren’t going to get much traction in terms of search engine optimization. It’s just not going to happen. It’s something that many bloggers have to learn the hard way. Don’t do that, instead, break things up, or post several updates.
Avoid Underscores
Underscores should be avoided when you are posting updates to your site. This is in reference to the URL that you have in place. This goes hand in hand with the updated permalinks that you have. If you want to connect words and options, then use underscores instead of hyphens, it will help you in terms of SEO. SEO will absolutely engage your traffic resources.
Automated URL Creation Problems
Don’t allow yourself to get caught up with automated URL solutions. This is very important to search engine optimization for WordPress. The problem here is that WordPress and other content management systems automatically post their own URL slug. You can edit these, but if you don’t, you’ll have a long URL, irrelevant keywords and more. Don’t go that route, instead, edit the URLS yourself and customize everything that you publish.
Learn how to us PermaLinks with WordPress
Windows Servers Require Lower Case Letters
In your URL updates, make sure that you consider lower case letters over anything else. The reason that you want to do this is simple, Window’s based servers are in fact case sensitive. This is different than Linux and other types of servers, so keep that in mind as you publish different pages to your site. If you’re going to have a dedicated server or you are going to purchase hosting that uses Windows, you’ll definitely want to pay attention to this for search engine optimization.
Link To Internal Pages
One of the standards of search engine optimization that hasn’t gone away in 2016 is that of linking to interior pages of your site. Use keyword elements to create anchor text that you can then reference in other pages. You want to point people to relevant links, and update your posts with inclusive, auxiliary link structures. Linking to internal pages will pay off dividends, guaranteed.
Use Recommended Link Plugins (WordPress)
If you’re going to use WordPress, then you should update your plugins with at least 1 recommended links option. This is something that you can have in place underneath your posts so that people can go to another part of your page, read up on what you’ve discussed, and more. You don’t want to lose this valuable opportunity to keep readers on your page, even after they’ve read your initial post. This will help you continue with traffic generation and even with backlinks for search engine optimization.
Category Description Pages
Every category that you are going to have on your site has to run through a full description. You shouldn’t just leave this to chance. Edit your pages to have full descriptors, so that you not only help the visitors coming to your website, but you could also get a leg up with search engines. When you’re working on modern techniques of search engine optimization, this is going to pay off dividends.
Use Current RSS Protocol
There are several ways to do this, but make sure that your RSS feeds are not only well placed, but are analyzed and accounted for. Using a secondary plugin could help manage this. Make sure that you also subscribe to your own RSS feed to ensure that they are being delivered properly, and that they are parsed within the XML line up properly. The last thing you want to deal with is trying to troubleshoot RSS, XML coding. This can be quite possibly a serious problem for you and your audience.
The No Follow Debate
Some people say that a “no follow” tag should be in place for all the things that you’re posting, while others suggest that you focus on keeping things “do follow”. There is no real evidence that “no follow” can trump your search engine optimization. The reason why is simple, SEO is still measured with individuals in mind, meaning that your traffic may surge with “no follow” and that could measure greatness. However, your site may not have this, and still see a huge jump in traffic. The best tip here? Trial and error. See what works best.
You can learn more about no follow links here
Don’t Use Sub-Domains
Instead of registering and posting sub-domains across your hosting account, use sub-directories. You can do this by setting up specific folders within your URL and editing files to showcasing directory elements. The better you organize this, the better the chances are that you will get better search engine optimization placement. The reason you shouldn’t have a sub domain instead is because you cannot have the right linking relationship. You’ll find that two different domains are seen as just that, 2 different SEO entities. That will mean that you will need to do double the work!
What Does Your Audience Want?
You need to have a target audience, first of all, and second of all you need to deliver what they want. If you do not know what your audience wants, or better yet, what audience you want to target, then you will not be able to create the appropriate content within search engine optimization. You cannot. There are some that think they can pull it off, but they find out the hard way, it’s not so simple. You need to know what your audience wants and needs, and then deliver to them the content that matches up with those elements.
Update As Often As You Can
When it comes to websites, you cannot leave them dormant. There are a lot of dormant domains out there, and they get absolutely no traffic. In some cases, you will not even find them through search engines. If you are going to be working with search engine optimization, you need to make sure that your updates are in fact focused, and work within the updates that are going to pay off. That means that you will need to set up a schedule and stick to it, otherwise you could get lost in the proverbial shuffle.
There you have it. 15 absolutely necessary search engine optimization. Use these tips to set up a long term strategy for your website. If you follow these steps and focus on the right overall elements, you will end up with a good deal of traffic. Much of the traffic will not only pay off in terms of conversion rates, but your bounce rates will drop, and you will start to cultivate a captive audience. If your plan is to get a lot of interest for your pages, this is the way to do it, simple as that.
