SEO Tips For Subdomains
There are several ways that you can engage the marketing world online. You could do so through the advertising, search engine optimization, and other marketing collateral. One of the overlooked options, however, is the building and management of secondary domain pages. These are sometimes referred to as Web 2.0 websites. You may see them proliferate search results when you are looking for a variety of different elements, and in the end, they can prove positive for your SEO ranking. However, they are easy to dismiss as they may not fall into what some SEO ranking gurus are talking about. If you want to gain a bit of influence in your niche, take on the notion of building sub-sites with the optimization elements in place mentioned below.
The Subdomain Fight
Some people will argue that you have to own your own dot com. That’s a good thing, but that’s just part of the puzzle. Once you start getting the ball rolling on your domain, you need to have secondary links pointing to your site. You will need to not only purchase backlinks, but you’ll need to build them yourself. When it comes to SEO ranking, links still matter. However, you have to be careful as to how you build them and where you place them. That’s where the notion of a subdomain can come into play. When you look into getting links, you want to ensure that your keywords are placed within the URL. You may not have the purchasing power to buy every variation of the keyword you want, and then register a domain name to coincide with that. That’s where free registries come into play.
The Free Hosting Protocol
There are a lot of web hosts that provide you with free subdomains across their main level domains. These are often terrible for long term heavy usage. However, they do offer a bit of link juice in regards to SEO ranking. The key is to make sure that you have a top level keyword within the domain name. Take for example the internet marketing niche. Let’s say that you are promoting a product, and you want to have a secondary page to link to your domain name. You could get a free web hosting account, and register the keyword you want. Your keyword plus the subdomain of an existing top level web 2.0 host, will have authority within a short span of time. The next thing you do is build authority content.
The Content Issue
Once you have registered your free hosting account, you will want to just have 1 page. That one page has to include 500 – 1,000 words on the topic that you are promoting. In there, you will want to include several breaks in the content with the keyword of your choice. 1% – 2% density is what you’re striving for here in terms of content placement and keyword management. Remember, the URL has to also have this keyword. When you do this, and you publish the domain, you will have a strong backlink generated. The next thing that you want to do is make sure that you are indexed within search engines, and that’s it. Over time, this will register higher and higher and will provide your main domain with a serious backlink.
Scale This Method
In order to gain leverage within the world of SEO ranking, you have to scale this idea. Take this one with all major keywords that you want to rank for. You can have 10 – 20 pages that rank high for this keyword across several domain names. Use free hosting sites to rank your main 1 page sites, and have them link to your main site. Then scale that to 10 per keyword, and build on unique content. Once they are indexed, you don’t have to work with them any longer, you just need to move on to cultivating other content modules and ranking for your domain. This optimization practice is how many sites are getting to their most competitive. For instance, Dell Computers ranks really high for laptops and other keywords. They do so by doing this across 1,000 plus websites. You are going to be able to emulate that within the scale of 10 – 20 smaller sites, and free web hosting.
One SEO Warning
It’s easy to take this notion of SEO ranking and run. You have to consider balance. This is a good way to ensure that your SEO ranking goes up, but it’s not the only thing you must do. You have to add this to your portfolio of optimization solutions that you’re working on. That way you can ensure that you have diversity in your efforts. If you don’t have diversity in the way you’re marketing and trying to rank your site, you will end up with diminished returns. Balance is the key to getting to the top of SEO ranking in any niche.
