There are a lot of different social media sites available today. Most of them are going to be obvious to you, but there are some that many aren’t using nearly as much. For instance, there is LinkedIn, and it seems to be gaining little steam against the big boys of social media. However, this site is much larger and has a great deal more potential than the others right now. You may not think about it at first glance, but you will find that this option is one of the best that you’re going to find online today. You need to look at LinkedIn to grow your network and get more traffic, attention and more. Some may not immediately think about LinkedIn, but it’s definitely a huge opportunity for most.
The Professional Edge
First and foremost you have to understand that you will receive a professional edge when you look into LinkedIn. Unlike other social sites this is one that is based solely on networking with real professionals at the helm. You will find that you will not be socializing in the same way that you would with other pages, instead, you will be working with professionals, colleagues and others that are going to help you build the right pieces to get you in the right circles overall. The professional edge is here going to connect you with relevant people that are in your industry. Imagine LinkedIn as a giant hotel lobby with other companies, and you are meeting, greeting, and speaking with individuals to help spread the message about your business.
The Convention Side
As mentioned above, LinkedIn is like a giant hotel lobby. You get on the page and you start to post updates about your business, your professional career and more. It’s there that you will end up getting a good push forward within the right arenas. As you connect with others, you will find that you can grow your reach for your business with relative ease. You can post the same types of updates that you would put on Facebook or twitter via LinkedIn and get a far more “professional” response. You will find that this little tidbit can help you gain serious networking opportunities.
Imagine passing around your digital business card to others, and that’s essentially what LinkedIn is meant for. Alongside that issue, you could also find that you can leverage work if you’re a freelancer, consultant, or you’re looking for a job on your own. By uploading your work history, your information, and details, you will find that others will not only recommend, but endorse you to companies that are hiring. This is truly like an industry convention, and something well worth exploring on a larger scale.
The Backlinks
The backlinks that are generated through LinkedIn are grand. They are prominent, they are heavy, and will help you sustain visibility with SEO across the platform. Not everyone can get away with good search engine optimization, but with the help of this social network, you could definitely build towards the future with relative ease. The main thing to remember here is that your links are generated through the updates that you post. When you’re not updating, your profile becomes stagnant and no one sees what you’re doing.
In order to get a lot of success with LinkedIn, you will need to update your page, and make sure that you’re active in the community. You may want to hire someone to take over your social media campaigns if things get too difficult to manage. At the end of the day, you will want to make sure that you’re using this in the correct manner, and focusing on building your audience slowly. You’ll find that LinkedIn is a good site if you update your page often, and you keep your full URL intact instead of just letting it embed into the update and delete the URL.
A Serious Audience
Unlike other pages, you’ll find that the audience that is looking at LinkedIn, is mostly industry professionals. That means that your ideas and your concepts will get to go into the same areas that others prevail in and through. Instead of trying to cast a wide social net, you can streamline your profile and updates to only impact your career and business in the right manner. It’s far easier to target the right people within LinkedIn than other sites. Imagine having only industry members looking at what you’re posting, and you’ll see why LinkedIn is a crucial part of your social network portfolio as a whole. Don’t skip on this, it is well worth investing time into.
