How To Get Leads Using Twitter
You have your web hosting up and running. You have information to publish, but do you have leads? If you are running a business website, you no doubt have to worry about lead generation at one point or another. If you do not think about this, you will end up losing sight of the bigger picture, fast. In fact, you could have a nice site that no one visits.
Today, many web hosting accounts are sitting without many views. If that sounds like your website right now, you’re not alone. A lot of websites right now are seeing a dip regarding leads, and traffic. However, you could use social media to help you. One of the best options, for instance, is that of lead generation through Twitter.
Twitter is a social media website that can help you increase your overall push. In fact, Twitter is a much larger platform than ever before. It can generate more leads than Facebook and even Instagram. However, you have to focus on publishing the right elements, at the right time. The following tips can help you with lead generation using Twitter.
Harness Lead Generation on Twitter With Search
The first thing that you should do when inside Twitter is start using their advanced search feature. This is something that many don’t focus on, and yet it’s a powerful tool. Within this tool, you’ll be able to search specific people in your industry, and keywords related to what you’re doing.
Why does this matter? Simple, you’re going to be able to narrow down an audience that is 100% interested in what you’re doing. With their advanced search you can look for keywords, phrases, hashtags, and even languages. Imagine targeting Central America, and building hundreds of leads from foreign countries, all by looking into geography and language. Twitter’s advanced search helps you do just that.
Use Trending Hash Tags
Twitter uses hash tags more than other social media website. It’s for that reason that you should harness them to your advantage. To do this, you’ll need to look into lead generation from the point of focusing on what’s trending.
Look to see what hash tags are trending on Twitter, and you’ll find that there’s a lot to consider. Within there, you will see trends from local to national to international. Use these to hijack the tags. If you see anything that is close to your industry, use them. Or comment on trends and you will get pushed into a viral circle. People get curious about these, and if you’re in there somewhere, you’ll also get a boost in SEO and more. This is one way that you can harness lead generation from Twitter often.
Answer Customer Complaints
If you have customers that are complaining, or you find a lot of competitors having issues, jump in. Customer service interactions within Twitter are now the norm. That means that you can easily get help, as well as give help within the site. That’s a positive push forward, no doubt. You can help people on the site, and you can get help from other companies as well. This can turn into leads fast.
As far as lead generation is concerned, helping others is always a good plan of action. Don’t dismiss this, because if you do, you could end up being on the receiving end of a lot of negative attention, which is not a good thing.
Follow Others Carefully
Do not follow everyone you see on Twitter. Take your time. Slow down and really look at what people are posting and who you attach yourself to. If your plan is to use lead generation tactics within Twitter, you cannot just follow everyone.
Follow those that follow you, assuming that they are real. Interact with them, comment on things they post, and share things that they have posted as well. If you do this, you will engage your audience, build a larger one, and get leads. Do not under any circumstances just follow people blindly. That will not pay off dividends at all.
Post Often and Don’t Let Your Guard Down
The thing about Twitter is that it takes a lot of time to build a network within it. The other thing is that it’s fast, and can fly by you if you do not post often. Post as much as you can, and post diverse entries, not just text. Also, do not go self-serving, that’s going to cause serious problems down the line. It’s an important thing to work with, and something that you should no doubt consider.
Twitter For Business
Twitter offers business owners their own platform for advertising to audiences in their targeted niche. You set your budget and upload your ads and voila! Twitter will then show your ads to users that meet your criteria. You can learn more about Twitter Advertising for Businesses here.
