How To Choose The Right Keywords For Your Content
After you have web hosting established, and you start building content, you will need to tackle SEO and keyword selection. Keywords are important in creating “natural” search engine rankings, because they attract traffic, and attention from Google and other search engines.
There are three ways to approach this. The most common is to just take a guess at what people search for a lot. The second is to isolate one phrase you think will get a lot of attention. The third is a bit simple, but effective, and it’s to utilize content marketing with the work of keyword selection.
Right now, if you publish content without keyword selections, you will not get any further with traffic generation or ranking within any search engine. You cannot work with content marketing and not isolate keywords. It is just not possible.
With that in mind, consider the following simple tips that will help you tackle keyword selection for content marketing today. These will allow you to harness the power of Google and other search engines for your content, guaranteed.
Mining For Keyword Gold For Content Marketing
The first thing that you should do is simple, mine keywords for content marketing. This is something that you should look at Google, WordTracker, SEMrush, Social Mention, and any other keyword mining software you can find.
It is very easy to assume keyword information. Millions of people think about this, but it’s not a big thing to push forward with. It’s imperative that you understand that different keyword information will help you get the right information.
Think Relevancy More Than Anything
Do not be oblivious to the keyword phrases that get attention. When you mine keywords, and you look into content marketing, consider the phrases that you’re looking into. To focus on relevancy, you need to consider what the purpose of your content is.
Are you selling something? Are you trying to get subscriptions for something? Seriously, what is the reason for your website? If you can answer these questions, then relevancy will matter. As you break down content marketing, keyword phrases and how they relate to your purpose matters. With that in mind, focus on phrases that are not “one” word, but rather phrases. That will help you.
Paid Search Keywords Do Not Work All The Time
Be careful with paid search keywords. When you work with content marketing, paid search keywords are going to flood your data mining. Getting caught up with this is easy. You will think that because a lot of people pay for keywords, you should use them to get natural search.
That doesn’t work. Natural search trends are different than keyword phrases that people pay for. There is a balancing act here, but you should not focus on high-competition, paid search keywords. That will cause you to cycle through a lot of competition for content marketing, and will not be easy to tackle. Avoid high competition paid search keywords, and instead, focus on rephrasing them.
A great tool I use is the free Google Keyword Planner. It’s designed to be used for Google Adwords however you can use it for general purposes and understanding the value of various keywords. Here is the Guide to use Google Keyword Planner.
Know Who Is Ranking For What Keywords
As you attempt to tackle keyword phrases, it is important to know who is ranking for the keywords that you want. You cannot focus on content marketing without knowing what your competition. Your competition may be ranked high. You need to understand who is ranked higher than your page, so that you can emulate what they are doing. Emulation is the key to work through.
One of the easiest tips that you can take with you right now speaks to content marketing emulation. Emulation is copying others, but this is only in regard to keyword selection and content publishing. Do not just lift other people’s work. You cannot get anywhere with that. Instead, you will need to focus on publishing content that focuses on the bigger picture of content, keyword usage and phrases.
Answer Questions When You Are Lost
One of the most important factors that you should consider in content marketing is simple, answer questions. You need to answer questions. Why? Because people do not search Google for just words. They have an inherent need for information.
Think about that for a second. Why do you search Google? You want information. Whether it’s time something opens, or a restaurant nearby, you seek information. To help that, your keywords should address questions that people ask. If you answer questions, you can help your content marketing. This will pay off dividends.
Focus on marketing channels that answer questions. Use keywords that speak to your audience, and use the tips above to help you shape how your content marketing strategy encourage your market growth.
