How To Increase Conversion Rates with a Few easy Steps
Every major website online has to consider conversion rate at one point or another. Whether you have a squeeze page, an e-commerce site, or simply a blog. You have to convert hits from strangers to clients, subscribers and more. Without that, you are going to have a website that gets no real traction. The notion of conversion rate numbers starts with your traffic resources. If you are receiving a great deal of traffic, but the interactions that you are having with your site and the audience you’re targeting are failing, something is wrong. By focusing on conversions and looking at how to balance the numbers, you can definitely gain traction over time. It all starts with figuring out what steps to get visitors to follow the path you want.
You have to first define a path for them to follow. If the end user of your website doesn’t know the purpose of your page, you will see that something is absolutely awry. They will hit your landing page, for instance, and then leave. That turns your bounce rate into a problem. Bounce rate is the percentage at which people leave your website. If you have a bounce rate of 90%, for example, something is awry. You are not getting conversions if that’s the case, and things are not going to improve until you shake them up. In order to get moving forward, consider the following steps to help with conversion rate, and increase your numbers in the right direction.
Setup Call To Action Buttons
No matter what type of website you have, this needs to be up front. Calls to action deliver the message to end users that they need to act. For instance, let’s say that you set up a review website. At the end of your review, you should showcase a clearly defined call to action. This tells the individual to purchase the item that you’ve reviewed, or to click on something to read more. The notion that the end user must leave your page to purchase or perhaps move towards the shopping cart should direct them to the right areas that you want. Without this, an individual will read your review and leave. You don’t want them to do so, without clicking an ad, or an affiliate marketing link. For other types of sites, the same message applies. Calls to action direct traffic to move to where you want them to go. Do not setup a website that doesn’t have this, or your conversion rate is going to be abysmal.
Include Real Testimonials
No matter what type of product you’re promoting, selling, or trying to explain, make sure that you include testimonials. Reviews are some of the top rated types of content in the world. When you have this in place, you will receive a great response overall. In fact, this is a staple of ecommerce sites. Look at the top players in ecommerce site design and you will see the same thing. You will see reviews all over. Any major e-retailer has to do this. You have to include this, whether you’re directly selling to the public or you’re a review website that is working with affiliate marketing. No matter what the case is, you have to include testimonials, as it builds trust with the end users.
Shorten Your Order Form
Another way to ensure your bounce rate and conversion rate start to slide is through the order form process. Individuals on the web will walk away from your website without ordering anything, if your order form is too complex. If you ask an individual for a lot of information, they will not comply. Many people avoid long drawn out forms. Some will not even sign up for an account with your site. Have a “guest” checkout system, and a “members” check out system. However, make sure that the order form is concise, to the point, and is easy to navigate. It’s easy to over complicate this. Don’t do it. Keep things simple, and you’ll receive a lot more interaction, guaranteed.
Utilize Responsive Web Design
Perhaps one of the most important elements that you are going to have to look at is mobile device compatibility. Make sure that the web design that you have in place is responsive. Allow it to be seen on desktops, mobile devices, and more. Make sure that the end user is not scrambling to try and view your pages through their lens. Responsive design flow navigates an individual to the right areas. If you can guide them, the conversion rate that you have will rise systematically. Ignore this notion, and you’re going to see your bounce rate trump any conversion rate you may be aiming to get.
Whether you’re trying to gain email subscribers or selling a product you need to understand what your visitors are doing. Using services like Google Analytics will give you insight on your visitor activity. Once you understand what your visitors are doing you can make adjustments accordingly.
