Make Your Website Look More Professional With A Few Simple Ideas
Setting up a website is good, but if you think that just launching is the only thing you have to do, you’re missing the bigger picture. Website updates, design, and a lot of other elements come into play to make your business’s page look professional. Anyone can launch a site, but making it look professional takes on a whole different meaning. It’s for that reason that this guide exists. This will help you get through the gates and look the most professional that you can overall. If you are going to pull new clients from your website, you’re going to need to look into several components of professional website components. These following elements are just some of the standards that you have to put up today.
The About Page
The first thing that you have to set up is simple, you need to have a full about page. When people come to your site, they need to know what your business is, and some back story and information as to what you’re going to be able to assist them with. You need to establish this page without marketing ploys or anything that is going to be seen as spam. Your website has to say something on a professional level, but it should also have a personal effect. A website without an about page is going to look very odd, especially if you are dealing with the general public, and you want to gain trust and more business through your site. It’s imperative that you have an about page, and not just a quick about statement on the landing page of your website.
Your About Us page should include the date your company was established, some information about your staff and some history about your business. The idea is to give your customers confidence in your business and insight on your services.
Simple Contact Form
On your website, you need to have a simple contact form. You have to absolutely set yourself up to allow for easy contact from anyone that visits your page. There should be no second guessing about this. You need to have a simple contact form and even a page where people can contact you. You have to make your website absolutely easy to move forward with. No one should guess as to how they contact you, and you shouldn’t have to explain anything to anyone that visits your website. When someone hits your website, they should know what your business is about, and how to contact you and your business.
If you’re using WordPress you can find contact form plugins, the most popular being Contact From 7 which you can download here.
Showcase Phone Numbers
In the same option with your simple contact form, make sure that you have a phone number that is readily available. You want to make sure that your phone number is displayed opening on your website. This is one of the biggest helps to business pages. The reason why this is a good plan is simple, you will be able to give people a boost of confidence. You’re going to see that web users trust businesses that openly let their phone number be proudly displayed. There are a lot of people that don’t do this, and they don’t get a call or even an email. You want to make your website an absolutely easy thing to move forward with, and a phone number can help in a lot of ways. You’ll be surprised how many leads you can get going with this solution.
Add A SSL Certificate
One of the most important things that you need to do is set up a SSL certificate. This is going to protect your website and any transactions that come through your page. You want your website locked down overall. Without your website getting locked in place, you will end up opening up a problem area. The problem here is a leak of information. If you’re going to accept credit cards, or any sort of personal information, you are going to end leave a gaping hole open. You don’t want to have your site’s information stolen, so this can let you become better protected. Your SSL certificate encrypts all the information that comes through your website. Without this, you are opening your site to hackers and more.
The cheapest and most common SSL certificate is Rapid SSL. It’s the fastest and simplest way to get an SSL certificate and secure your order form and shopping cart pages.
Update With New Information
Out of the all the website tips that you can utilize, you need to update the information on your business page. A good way to do this is to just have a blog that you update. Make sure that you push through updates about your business, and peel back the curtain for others to see. The more personable you can come across with your website and the updates that you post, the better leads and sales you’ll receive. Test this out and see how you can ensure your website gets the most attention possible in your niche.
