Learn How To Attract Advertisers To Your Blog
Blogging is a great platform for freedom of expression, creating leads and making money. From parenting to promotion and music to missiles, individual bloggers can talk about any topic in the world and engage with their audience in the comments. Blogs can also be used by corporations of all sizes to informally connect with their target audiences and build leads in the process. They are also great tools for monetization. Some of the most popular websites in the world are professional blogs like TMZ, Mashable and LifeHacker. They publish blogs to make money from advertisements and sponsors!
As individual bloggers, most bloggers start out for creative expression or for making money online. If your goal is to make a part time income from your blogging hobby, you can use Google AdSense or similar platforms. It is fairly simple to implement Google AdSense to monetize your blog. Blogs that get anywhere between 1000-5000 visitors per month, can easily make a small part time income. However, if your goal is to fully utilize the potential of your blogging skills and make some serious money, you have to attract direct advertisers and sponsors. Here’s how to attract direct advertisers and sponsors for your blog.
Create a Media Kit: When you’re looking to buy a car and find one you like, what if the salesman hands you a one page document with all the details about the car. Isn’t that exactly what you need to make up your mind? The Media Kit is that one page document for your blog.
Create this information guide to attract your probable sponsors and advertisers. Give them all the information they might look for in a blog they’d like to invest in. Collect and make up to date statistical information available to them. Advertisers would like to see your Google analytics stats, page rank, incoming links, social media figures, engagement data, etc. Also, include information about your audience, niche and the kind of ads that are available.
Target a Specific Niche: Businesses are willing to pay good money for exposure to the right audience. Blogs tend to attract readers looking for information on very specific subjects. Advertisers love that. If your blog posts are attracting people in a niche topic, your advertisers will also be able to reach people interested in their products and services.
If your blogs are currently spanning into a few different niche, try narrowing down. Concentrate on one niche to improve your chances of attracting advertisers and sponsors. You can also create separate blogs for each niche you were covering until now. Most web hosting companies allow you to setup multiple blogs within an account. Separate blogs would not only allow you to diversify your portfolio but also make your blogs more attractive to advertisers in each niche.
Improve ROI for advertisers: Advertisers look for higher ROI per dollar invested. In addition to increasing the visibility and reach of your blogs, social media also helps you increase the ROI for your advertisers. Bundle sponsored Facebook posts and/or sponsored tweets with ads on your blogs and you have an instant recipe for success.
Think beyond traditional forms of advertisements to set your blog apart and improve the ROI for you advertisers. Work on your social media profiles and attract fans. Banners and text ads are still effective forms of advertisements but they are no where as effective as sponsored blog posts, tweets, Facebook posts or a combination of all these media.
Offer packages: To attract more advertisers, you can offer packages with some sort of discounts instead of simply lowering your costs. For example, you can offer 15 days free if they sign up for three or six months. There are many different combinations you can look into while creating packages.
Packages are used by all kinds of businesses to maximize income while increasing the value of their offerings. Here’s a good article with details on how to make more money by creating a package the right way.
Approach Prospective Buyers: If your blog is attracting thousands of visitors per month, you can directly approach prospective advertisers and sponsors. In case you’re not sure who you can approach, look at your competitors and the leading blogs in your niche and identify their direct advertisers and sponsors. You may contact similar businesses and ask to speak with their marketing departments. Make sure you approach them professionally. Call them instead of sending an unsolicited email and ask for an appointment to discuss your offer. If they are interested, tell them what you’re offering, avoid making a hardcore sales pitch and ask them if they have any questions.
