Guide To Email Marketing Part 1
Internet marketing takes on a lot of different elements. One of the most powerful options that you will want to consider is that of email marketing. This not only hits home for millions, it means instant communication. As smartphones and tablets are commonplace, people can click through and respond to whatever it is you’re advertising. If you’re going to work with any marketing today, make sure that you set up email elements. To help you do this, consider the following steps to build a list, and start working with this type of traffic generation, for conversions.
Build Your List
The first thing that you need to do in order to work email marketing is to build a list. If you have no one to email, this will not work at all. In order to make this a bit easier, consider focusing on giving away free eBooks, or information on the web in exchange for an email address. You can also create squeeze pages. These are pages that are single serving, and have a form in which a person can enter their email address and subscribe to your newsletter. Once you build your list, you will then be able to start working with marketing tactics for email.
Give Discounts Away
As you start to send your email newsletter away, make sure that you create incentives for people to visit your website. For instance, you will want to look into giving discount codes that will expire in a short span of time. Giving discounts to people can drive traffic, but if you add an expiration date to the discount, you will find that they will react faster. You want to entice people to not just open your email, but to click through your links. That can be done easier if a person feels that there is a benefit to move forward.
Don’t Send A Lot of Text
One of the most important aspects of sending emails to your audience is to make sure that you don’t send a lot of text. If you send 500 words or something similar, you will not get the response that you want. You need to send quick messages, with marketing elements tied to it. If you aren’t sure what this looks like, simply search for “email newsletter examples”. When you see examples, you will see which are effective and which aren’t. If you send newsletters with a lot of text, you will no doubt end up getting ignored a great majority of the time. Marketing through email is not something you should think of as a blog, or anything that is based on “content”, it’s not the same.
Just Getting Started
As you move forward with marketing in this manner, you will find that this is just the starting line. If you follow these steps, you’ll be just moving forward along the marketing process. There’s more to this, which will get explored in a second part of this guide. To start, focus on building a list, then formulating a plan of action, as well as looking at examples.
If you plan to send out mass emails or newsletters I’d recommend using MailChimp
MailChimp offers a free plan for beginners and also has paid plans for sending out larger volumes of email. They make it simple with tons of templates you can customize and you can even add your social icons to your emails. It’s a great way to ensure your emails end up in your recipients inbox and not junk or spam box.
