Animated Explainer Videos For Your Website
You may have seen them before and not recognized them, animated explainer videos. These are usually done with a whiteboard and a voice over. The voice over comes through and starts to dictate a question, or perhaps a scenario. They bring in problems and then bring about the thing that fixes them. These animations are all over the place and they are done to convince the end user about a product, service, or more. Do they work? Well, that’s a matter of conjecture at first glance, and should be consider as part of a larger contemplative element. Think about this in terms of various industries, and you may find that it’s a helpful way to bring about some eyeballs to your website. Explainer videos allow you to describe your product or services is a fun and engaging format.
How Explainer Videos Work
An empty canvas is presented, and a drawing is made, then a narrative is created through visuals. Drawings turn into full storyboards, stories, and more. Left alone, animation does well in explaining a lot. It goes within the confines of the notion that a picture is worth 1,000 words. Those 1,000 words can be truncated into even shorter spans with these videos in place. You may find that you have a good solution up front, and that’s good. If you were to just have animated explainers do the explaining for you, there would be no need to create mountains of content, right? Well, that’s not always the case, but the process of having these in place definitely helps in terms of content marketing.
Should You Use An Explainer Video?
When looking at whether or not animated explainers work, consider what they promote. You may find that these are prominent amidst affiliate marketing. Affiliate marketers use this because it definitely works. The voice usually comes in right on time with the animations that explain the cause and effect. They illustrate a problem that is generalized. They introduce the answer, and then lead you to a squeeze page. This voice helps rationalize what you want to get done and what you want. If you land on a page with one of these videos, you most likely are looking for information. That information is then delivered through voice over and images. That alone is worth denoting. If your product or service requires a detailed explanation it would be great to use a video to drive your message across.
Benefits Of Animated Videos
It’s been proven time and time again that people do not want to read mountains of text. It’s been a long standing tradition that content is not written like a novel. If you hit a page that has 1,000 or more words per post, would you read it all? Take for example terms of services. How many people actually read those? These can be novel length, and they are meant to absolve companies from several elements of responsibility. The preference here is definitely not to read them, and it shows often enough. If you don’t want to read them, the end user that you are promoting your site to is not going to want to read that. It’s with that in mind that you may want to utilize animated explainers. With an animation at play, you can ditch the longwinded circus of content that relies heavily on text.
Shorten Your Web Page By Adding A Video
One of the best advantages that come with animated explainers is that you shorten the main page of your website. Whether it’s a landing page for an affiliate marketing product, or it’s explaining something in detail, you will be able to truncate your website a lot better. Having a shorter website means that it can be more responsive. If someone is looking at your page with a tablet or a smartphone, it can load properly. It will not become truncated or jagged. Responsive design sometimes relies heavily on this type of implementation strategy, and therefore it’s a good idea to move forward with. If you want a shorter page, you can easily implement this and get more looks to what you’re promoting, and at the end of the day, that’s what you want.
Do Animated Explainer Videos Work?
In the end, the answer to the initial question is simple, yes. Animated explainers are helpful in all industries. Whether you are trying to sell something of value to others, or you want to work within affiliate marketing. These can be better than straightforward tutorials. They present the audience with a bit of entertainment amidst their inquiries. The bottom line here is that you are going to want to look into them. Test them out. You’ll find that they can grab attention and get you sales faster than other options. However, there is something to be said about the quality of the animated explainers out there. The better the quality, the better the response, that’s for sure. Just make sure to test out animated explainer video options and see which works best for you.
Here are a few companies that offer Animated Explainer Videos:
Wyzowl – Prices start at $595 and go up
Bread And Beyond – Starting from $1199 and up
Wooshii – A community based site where you can find a video designer
