When it comes to internet marketing, one of the most powerful tools that you will have is the landing page. This is the first page that a person hits on your site, and it can make or break the influence that your brand has. You may not think about this at first glance, but next time you visit a website, no matter what it is test their landing page. See what they put up front, what they show you when you arrive. If you look at the components in place, you will see that there are some standards when it comes to landing page creation that you can emulate straightway. The following 3 steps will help you not only figure out how to use a landing page properly, but how to build one fast.
Images, Graphics, Video, Content Matters
The first thing that you need to get together is your content, in terms of media. Every landing page on the internet has a mix of video, images, and even a slide show. If you have a business site, this is where you may want to put up images, or a video of your business. You want to showcase to visitors that you’re a serious company and not just a hobbyist with a website. This is crucial to the forward progress that your site is set to make. The way you organize this doesn’t matter as much as the graphics, images, and elements you are going to put into place. A good landing page not only pulls people in with entertainment, it does so with information.
Write Creative Sales Copy
The next thing that you need to do in order to build a landing page is to focus on the writing. Your writing here has to pull people in. You may want to add a special promo, or information about a sale. This has to hook the visitor and make them cycle through the pages of your site. Even if you aren’t an ecommerce solution, it’s important to have this information within the first page of your site. Remember, your landing page is the first page that people see when they are going to your site, so make it count with the most creative sales copy you can utilize.
Call To Action
You can make the landing page very obvious as to what your main goal is, or you could have a drill down of information and images that lead to a call to action, but it has to be in place. If you do not have a call to action, then your page will be useless. The call to action could be as simple as getting people to subscribe to your newsletter, leave a comment, or even purchase something. Every successful landing page has a call to action that drives people to move forward with the business’s main goal.
Putting these elements together on the home page of your site is one of the best ways that you can ensure that you are going to move forward with proper code. Imagine this like a blog post. You will need a title, content (text, images, vide), and your call to action. Put them in place on your main page, and you’ll be able to get visitors to do a number of things. Without a good landing page, your bounce rate will jump through the roof.
