Content Publishing – How To Guide

WordPress is a popular content management system. You’re going to be hard pressed to find a website that can’t be made better by using it. You may have this on your hosting site already, and if you don’t, you can easily install it with just a few clicks. If you want to use this to it’s fullest potential, you’re going to have to work with a few things. The following are just a few tips that can help you with WordPress publishing and marketing. When you work with these simple tips, you’re going to be able to get more attention, more traffic, and perhaps even more sales if you’re looking at making money with your site. There are a lot of tips floating around in regards to WordPress, but these are tried and true in 2017 and beyond.

Use Better Navigation For Popular Elements

If you have a section of your site that is more popular than others, you should let people get there with ease. The worst thing that you can do in regards to publishing with WordPress is leaving things to “guessing”. Your navigation should be clear, fully in place, and allow you to have more and more choices for people. You should have your main navigation, then you should have popular categories. The more you can guide your audience to the right pages, the better your overall influence will become. If you’re going to make moves with WordPress, you should have full navigation that flows through your site, based on what users are doing anyways.

Lead People To Other Content With Internal Links

As far as WordPress is concerned, you will have a lot of areas that you can edit and update yourself. As you look at different elements of your marketing collateral, make sure that you lead people to the content that you want them to see. What do you want them to read after they’ve read a post? There are several ideas, but you should always have a hard-internal link. In regards to this issue, make sure that you link to at least one or two posts from the past or an update that you’ve just posted. Yes, there are WordPress plugins that you can use to help you market your posts, but you should have a hard link as well. Automated scripts don’t register the same as hard links, so consider that overall.

Point Towards Older Content Often

One of the biggest mistakes that you can make in regards to WordPress is letting old content die. If you’re going to publish a lot of content, you have to show people that you’re still posting and point towards archived posts so that they are not delisted within search results. It’s easy to get lost in the shuffle of search engines. Search engines rank and list a lot of older pages, and if you want them to continue to help you with traffic, you should point towards older content overall. Without that, your WordPress is going to have a lot of pages that are nothing short of dead to the search engine world.

Include Social Media Links and Embeds In Widgets

If you have a widget section on your site, make sure that you put a few elements of social media. You want to show that you are social online, and not just posting random things to an empty audience. Including social media links are going to help you gain the upper hand in marketing, and will help you get more people looking at your social sites. Including social media links is great, but the widgets that they have can also make this easier. People trust WordPress pages that have social media elements and updates on their page. There’s a sense of confidence that comes over people when they land on a page and there’s attention paid to social media cues, that’s for certain.

Stick To A Schedule

If you’re going to make any sort of content worth the time, make sure that you stick to a schedule. A good schedule will help you keep moving forward in the right direction of marketing collateral. Pages that get updates on schedule, usually do better than those that don’t. If you’re going to want to see a lot of support for your WordPress pages, you should schedule posts and stick to them. Always update your page, and keep things progressing daily. Done right, your WordPress installation could be one of the best parts of your website, but it takes deliberate action.

WordPress has documentation on how to schedule post here or use a plugin like Auto Post Scheduler for advanced options and more flexibility.