Internet Marketing – Simple Tips You Can Follow
SEO is not just an acronym for the buzzwords related to internet marketing. While it stands for search engine optimization, there’s more to learn from it than just a 1 + 2 type of formula. Too often people assume that the process is simple. You plug in a few elements, and you watch the traffic come to your page. That’s too simplistic. If you want to get more traction in your niche, you are going to learn some lessons that have taken many gurus of internet marketing a long time to learn. In fact, there are 5 things to learn right now that can help you leverage a lot of traffic, even if you have a limited budget for all of this. It all starts with looking into SEO from the stand point of content. Content is king, as they say, and it is tried and true.
Prolific Publishing Is Important to Blogging Success
People want to throw around the letters SEO and assume that it’s simple. It’s not. Take for instance blogging. Blogging your way to success is a good thing. However, you’re going to have to look into a lot of publishing factors. The biggest one is simple, prolific publishing. What does this mean? It means that you update your site a lot. You will want to write a lot of posts or hire someone to write for you and then put up a lot of content on a regular basis. Optimization takes a back seat if you aren’t publishing a lot of writing.
Keywords Don’t Matter If Your Content Is Terrible
Content marketing is good for SEO, but if it’s rushed, or it’s forced it’s not going to work well. For instance, there are some people that are hung up on keyword density. They focus on it so much that they forget to write well. If you are just stuffing keywords into a paragraph so that you can get more love from search engines, you’re doing it wrong. Some people want 3 percent density within 500 words. That looks as though you’re dyslexic. How much does that repetition matter? Not a lot because the audience you’re trying to cater to will immediately see through that.
You can use Google Keyword Planner to get ideas on the keywords you use and estimate how much traffic they would generate on Google Adwords.
What Does Your Audience Care About?
Your audience cares about something related to your niche. If they didn’t, they wouldn’t come to your website, simple as that. You need to understand how this is going to pan out for you as a whole. What does your audience care about? Think about that. What is it that you are doing that will make them want to buy, or patronize your call to action? If you can’t answer that, then you are going to need to go back to the drawing board. You need to have something positive in place if you’re going to end up making sure that you are able to gain leverage in SEO.
Long Tail Keywords Factor Most in SEO
Here’s the kick to all the elements of content marketing, especially that of SEO. Your long tail keywords matter more than your simplistic element. For instance, let’s say that you wanted to rank for words like “internet marketing”. You will need to focus on what is going to get you more leverage. What will help in this case? Well, micro-niche and extended word play. For instance, you could try internet marketing companies, or internet marketing collateral, and the likes. The longer the keyword phrasing you have in place, the higher the rankings you will go for your initial words. This may sound insane, but it’s how it really factors into the greater good of SEO as a whole.
Should You Really Worry About SEO and Internet Marketing?
The short answer may surprise you, no. When you concern yourself too much with SEO and internet marketing, you start making errors in judgement. There are great bloggers that have turned themselves into laughing stocks because they changed the format of their writing to cater to search engines. Instead of focusing only on search engines and indexing, try to write and publish compelling articles, and blog posts. If you focus on putting in the effort, and you work within the confines of what your audience wants most, you will end up with a huge jump in overall traffic and conversion ratios. Optimization is not all about publishing, but it certainly allows for better solutions in terms of marketing. Take your time, factor in several different elements, and you may find that marketing becomes a lot easier, when you work with content that compels the end user more than the search engines alone.
