Simplifying Your Design and Improving Load Times
There was a time on the internet when the best site was elaborate. It had flash video, it had animation, and it didn’t just sit on a page. There was a lot of focus on it. Today, you can’t get away with flashy websites. In fact, fewer companies and personal pages are using flash animation. While that trend is gone, other trends have come and gone. In regard to web design, you’ll notice that simple works best. Simple design is going to be best, and there are several reasons for this.
Once you have web hosting, you’re going to want to pursue the design element. There are several factors to think about in that regard. The following will give you several reasons why simple design is going to be best. Even if you have a great idea, executing it with simple design is going to pay off dividends. Just consider a few notes first, then decide if it’s the best route for you.
Focusing On Loading Times For Simple Design
The reason you may want to pursue a simple design option instead of complexity is simple, loading. Not everyone is going to be using high speed internet when they see your page. Not only that, people are loading pages on mobile. The load time for your simple design will be faster than elaborate options.
This includes templates and other options that are based within the framework of WordPress. Templates can load slowly. If they don’t load within 4 or so seconds, or less, even on a high-speed connection, then the person trying to view your page will leave. Load times matter, and they don’t just matter for the end user, they are part of SEO.
One of my favorite tools to test website load times is Pingdom Tools free Website Speed Test. You simply input your website address and you can then test your site load time from different geo locations around the world. You’re then presented with a table that will show you exactly how long each component on your website contributes to the load time. For example, an image can take 25% of your load time if it’s large and when you see that you know you can improve that percentile by compressing the image.
You Can Get To The Point
Simple design allows you to build clearly defined goals for a website, or simple page. If you are working with sales, affiliate marketing, or any sort of business idea, you’ll find that you can get to the point faster when you have a simple design. This is going to help you build towards the future, and get sales, sign ups, leads, and more.
People that are bombarded with too much information, will leave your site swiftly. But if you decide to allow them to slowly move through your page, you’ll end up with a positive push forward. Getting to the point is not difficult. Start with focusing on the bigger picture, and then direct individuals to the call to action. Make it incredibly simple to navigate to your CTA for best results.
Information Is Easier To Get
The call to action is simple. Getting to the point becomes simple, but what about information? If you aren’t trying to sell anything, you need simple design. The reason why? You need to give people information within a few seconds of their landing on your website. This means that you need to focus on how you’re delivering messages on your site.
Think about this for a moment. When you are going to a simple design, you can get the information you want, and move on. However, if there’s large blocks of text, images, and more, you could get lost fast. To avoid getting lost within a website, then focus on simple design over other solutions.
Fewer Bugs
The reason why a lot of designers today are focusing on simple design is because it’s less buggy. That’s correct, there are less bugs when you work with simplicity. There is a diminished problem with bugs when you have simplified code, and less elements to load on a site. Security also rises, and you will find that your designer won’t charge nearly as much.
From a framework of code, simple design doesn’t require heavy coding. It requires simplified syntax, easy to manage pages, and templates. This could save time, money, and protect your site from hackers as well. When functionality matters most, you cannot deny the prowess that comes with design elements that are “simple” in nature.
Gaining Visitor Trust
Narrowing down the reasons why your website should have a simple design becomes easy when you think of trust. Why? Well, in recent studies online, internet users were more likely to trust a site that is simple, than they are to go with a complex site.
The more complex a website, the less trusting internet users are. The less complicated things are, the easier it is to manage a website’s loading time, etc. If you’re going to work with e-commerce, or lead generation of any type, gain the trust of individuals through the use of simplicity. Simple design matters more today than ever.
My best advice to gaining trust is to install an SSL certificate. These days you can get an SSL certificate for around $30 and that can make a world of a difference when your visitors see the green lock in their browser.
