There was a time when blog marketing seemed to be easy. You could just update your page whenever you wanted and the traffic would flow in your direction. That’s no longer the case, and you’ll find that things can become very difficult to manage if you try to stick to that ideology. Too often, blog marketing is relegated to just posting updates and focusing on “article” marketing in a sense. Blogging is not the same as article publishing, and people seem to get that confused from time to time. If you want to ensure that you’re building on the right pieces, make sure that you look at the right elements of effective blog marketing. The following are just 4 of the many elements that need to be in place for you to see a huge return on your investment overall.
Make Frequent Posts
The first thing that you should consider in regards to blog marketing is simple, make sure that you’re updating on a regular basis. You need to have frequent posts if you’re going to get anywhere within the marketing world. If you have a blog and you’re not updating on a schedule or at least 2 or 3 times a week, you’re not going to get much in terms of an audience. Traffic is built on updating your page and that is more than just a simple thing. You can’t get away with minutia here, you need to focus on updating solidly several times a week and focus on content quality. Content is one of the most important parts of blog marketing.
Sharing On Social Media
Social media is an important piece of the bigger puzzle. If you’re not working with social media at any level, then you are not going to get anywhere with blog marketing. You cannot sustain an audience today without including social networking in your bag of tricks. Make sure that when you are working on this, you don’t just post your links on social sites. Instead, focus on engaging others, and creating real relationships with other people. You’ll find that the best way to promote your business, blog, and more online is through socializing in a carefree manner. The minute that you start to push the wrong buttons, and start to force people to see your updates, you will fall out overall. Don’t allow yourself to lose sight of the bigger picture here, make sure that you are sharing more than just links on social sites. Your blog marketing depends on it.
Creating Articles To Promote Tags
Article marketing is a good thing to work within as a part of your blog marketing. Make sure that you are building content that is focused on promoting the tags that you’re using within your blog. Posting random articles doesn’t work, you’ll need to streamline it to feature the keywords that you’re promoting, and link to the tags that you have in place. Otherwise, you’ll be promoting singular posts and diminishing your overall reach within the blog marketing you’re trying to build. Focus on this regularly, and you will get a good deal of push forward within links that come from article directories. If you’re not promoting your pages within the many directories out there, you’re going to miss out on a large opportunity to get backlinks, traffic, and attention.
Testing Word Counts
One of the most effective ways that you can start working with blog marketing is through testing the word counts of your updates. Blogging can allow you to have as much writing as you want on a page and somewhat limited amounts of it. Focus on building trust with your audience by testing out several different options. The more diverse you are with your updates, and the word count that you’re using, the higher the chances are that you will see interaction. Don’t assume that you can get away with stale, similar postings all the time, it just won’t work. You’ll want to test the market out and see what is going to get the most attention for your site. Some people respond to longer posts than others, and some people interact with shorter options. You will not know which is looking at your site unless you spend a little time testing the word counts available.
Over time, you could find yourself gaining ground within blog marketing if you experiment. Marketing within the blogging world takes a bit of time, and experimentation. However, over time, you could in fact see a huge jump in the numbers. It’s all a matter of how you’re testing the methods mentioned above.
