There are a lot of different elements to marketing that you should be aware of, and some of them are more important than others. For instance, in these modern times, you will find that link building can take a back seat to content building. You may not immediately agree, but it’s an absolutely important piece of the puzzle moving forward. This has become especially true after the latest updates from search engines. The latest algorithmic shifts have been pushing towards better content than any time before. In the past, you could push out a lot of “thin” elements, and see a huge deal of traffic. Today, content is in fact king and it’s definitely worth looking into on a lot of levels.
Right now, if you are going to get anywhere with internet marketing, you will need to look at 4 reasons why content marketing is very important, and it trumps link building. Link building is good, but it will never outdo the importance of building a great deal of articles, media, and more for publishing.
It Is Google Proof
The first major reason that you should be working with content marketing is simple, it has become Google proof. The reason why this is true, is simple, many algorithmic shifts have targeted duplicate content, light content and so much more. You’ll find that the best sites, the ones that aren’t penalized often, are the ones that publish a great deal of content all the time. They not only work on the numbers, and impact, they focus on keyword placement, and a lot more. When search engines update their algorithmic, they will not be penalized sites that are unique in updating content and creating market share through publishing, that’s for sure.
It Is Authoritative
Another reason why content marketing trumps link building is because it builds authority. It builds it through user sharing, and implementation. Linking together a lot of links and focusing on only that aspect of SEO is not a good thing at all. You will find that you will end up seeing a lot of placements and not real implementation or progress in what you’re doing. Imagine getting 1,000 links and indexed in a lot of arenas, but yet you get no real benefit from the exchange. Lots of sites have a lot of backlinks and have no real benefit to what they are doing, and that’s something that most people don’t really understand at first glance.
It Creates Trust
Content marketing allows trust to form between a website and the end user. You will find that the more content you publish in direct answering to questions that are being asked, you will have trust from the general public. Imagine the general public starts to build elements forward that start to answer a lot of questions. Take for example a person that is looking for skateboard decks. They will go online and look up questions like “what’s the best skateboard deck”. The results that will come up will be in direct answers and relevance to that question. Now, you could have a site that has a lot of articles that are answering that question and rank number one for that search, or you could have a site that doesn’t have that content and gets left behind. Building trust means answering the questions that people have before they ask them, and that’s the power of content marketing.
It Gets Targeted Traffic
As far as targeted traffic is concerned, you will end up looking into content as the king of your influential elements online. Traffic can come through in a number of ways, but it is going to be absolutely immense when you look into this solution as a whole. Targeted traffic can build on a great deal of influential elements moving forward. You will find that with this, you will get more subscribers, more sales, and far more ad revenue than any other options. Content builds on that, and it continues to work for you long after you’ve published the article. It’s something that will fascinate, and come to fruition in your SEO strategy.
The aforementioned are just 4 reasons why content marketing is very important. Link building is fine, but it’s not going to trump the need to publish a lot of articles, blog posts, and create content that is not only compelling, but is also in full view of the general public for a variety of reasons. It’s a crucial way to get influence online, and something that is not going to change any time soon, that’s for sure.
