Best Tips To Improve Bounce Rate On Your Website
The age old problem is alive and well, bounce rate. If you’re not aware of what this is, you’ are going to find yourself in a pickle. If you aren’t trying to reduce bounce rate right now, then you are definitely going to be lost in the shuffle of internet marketing. No matter what type of website you decide to publish, you have to focus on this notion of reducing the rate. If you do not reduce bounce rate, you will see hundreds of thousands of hits, and nothing in the way of conversions at all. When people hit your site and leave right away, your bounce rate gets registered in the analytics for your website. If things go fast, within minutes of or even seconds landing on your page, your bounce rate is going to jump through the roof which is not a good thing. The following are methods to reduce bounce rate for your website, even if things seem good overall.
Get Rid of Chunky Posts
When you’re writing long form, make sure that you break up your content. Use subheadings, bullet points, lists, and much more. Do not post 1,000 words without paragraph breaks, subheadings and more. If you don’t adhere to this, you will end up with a lot of people leaving your website. Your site, no matter how good it may be, will get lost in the shuffle online. Get rid of chunky posts by simply breaking things up. In order to reduce your bounce rate, focus on forcing line breaks and more. That’s the most important thing that you can work with, otherwise you’ll have a huge block of words that no one reads. Unless you’re writing long form essays, do not just post a huge chunky post without breaks.
Don’t Use Pop Ups (No Matter What)
There are some marketers that do this, and they will tell you not to, but it’s true. Don’t use them. Don’t use a pop up, don’t use anything that obstructs your user interface. It’s absolutely imperative that you do not do this. There’s no reason why you should have a great deal of pop up messages. Even if you want subscribers, you should not force your images to show up front. Using this form of advertising is going to cause you to have a huge loss. If you want to reduce bounce rate, do not use pop ups, they are just atrocious, even in 2015.
Clearly Define Your Goals (Call To Action)
When people visit your page, they should have a distinct path to move forward. Unless you have an E-commerce store, this has to be defined. You need to have a lot of work done and pointed to what you want your audience to do. If you want them to subscribe, buy, like, or share, then you should clearly define that by pointing them towards the right solutions. Your goal is not to have people come to your website and leave. In order to reduce bounce rate, make sure that you have a serious call to action. If you do not reduce bounce rate in this matter, you will see your page drop in terms of traffic, conversions and much more.
Focus On The Value of Keywords
In order to truly reduce bounce rate, you have to look at keyword elements that are focused on what you want to do with your call to action. Let’s assume that you are provided a service. Your keywords shouldn’t be just about “information”, they need to be very specific in nature. For instance, you need to target keywords that focus on what you do as a service provider and the price that you use. For instance, “prices” should be tagged to your long tail keyword solution. Turn keywords that work towards making better titles and introductions to what you’re doing. The longer your keywords and diversity of words that you use become, the higher the chances are that you will generate targeted traffic that converts. Conversion rates will spike and you will see the signs of reduction from bounce rate. If your plan is to reduce bounce rate, you need to value keywords in both short and long tail options.
The above methods can help reduce bounce rate. It can be guaranteed to spike conversion ratios. It’s an incredible option that is going to give you a lot of success in terms of targeted traffic. Traffic that not only hits your page, but also converts is a matter of reducing bounce rate overall. As long as you tackle a method that will reduce bounce rate, you are going to end up with a positive turn.
