Of course there’s going to be an evolution at play when you consider technology, but you shouldn’t allow that to mire your web design strategy as a whole. There are a lot of pundits that will tell you to not worry about this at all since most sites are getting published through a variety of simple means. What you won’t denote at first glance is that many of the templates, cheap web hosts, and lots of other problems are hidden from the general public because of internet marketing. When a bad web host gets business, they aren’t’ t going to come out and say that what they offer is bad, and therefore they will continue to promote their wares however they can. If you choose to ignore them and go with a different solution, then you will need to traverse 4 cornerstones of web design to make an impact. The following are pillars that are definitely going to give you a leg up on the competition, and will not change, despite the evolutionary tech world that you may find yourself within.
Good Web Hosting
Before you start designing anything, you need to make sure that you look at getting a good web hosting plan. If you are serious about working with web design or even if you hire someone to build your page, you’ll want to have hosting in place. Without a good web host, you’re going to find that your reach will be diminished overall. You don’t want to rely on elements that aren’t going to help you build on the right relationships online, and hosting is important to get that done. Look for a host that gives you good bandwidth, storage space, and has been recommended by web design firms overall. That will be a sure sign that this is well worth exploring on a lot of different levels.
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An Optimized Domain Name
The next step to traverse as you look into web design, is not a design principle, but rather a domain issue. Make sure that you pick a good domain name, and one that illustrates what you’re doing. If you can keep your keyword phrase within the name of the site, you’re going to definitely see a good push forward. You will have to make sure that this is not something that is too long or something that doesn’t describe what you do. For instance, you don’t want to personalize it to a point that it loses meaning. For businesses, your business should be the domain name, or else you’ll find it hard to promote things offline. A good domain name is nothing to scoff at, and may be more important than good web design at times.
Simple Navigation Works Best
In regards to web design, make sure that you set up the right navigation. Do not make this over complicated and don’t try to be “artsy” with your approach. You want to focus on something that is going to allow you to gain leverage moving forward, and that means that you will want to keep it simple. The simpler your navigation is, the easier it is going to be for the end user. Remember, without the end user, you won’t have any traffic, and that’s not a good thing. You need to make sure that you not only have traffic from targeted sources, but you will want to get picked up by search engines as well. Simple navigation will always trump complicated or confusing solutions in terms of web design.
Content Management Systems (WordPress Etc.)
Perhaps one of the best web design tips that you are going to find here today is in regards to content management. Your site needs frequent updates to stay alive online, and if you don’t focus on this, you’re going to find that it will be listed as dormant. Dormant sites do not get a lot of traffic and do not see a lot of influence in terms of SEO and more. If you want to ensure that your site is not categorized as dormant, then you will want to make sure that you have a content system in place that allows you to update it on a regular basis. That being said, you should look into installing something simple like WordPress to set up a blog, and update your site on the fly. There are other options, but WordPress comes with most hosting plans, and can be tightly secured through the use of plugins.
The aforementioned are just some of the web design ideas that you should move forward with when setting up a site. They are tried and true, and will help you gain leverage in any major niche today.
