Paid Marketing Tips and Ideas For Targeted Traffic
This topic has been discussed at length by many people. However, the more people talk about it, the more discoveries are made as to how to get this done right. One of the biggest issues that concerns website owners in regards to internet marketing is traffic. However, traffic becomes an elusive thing when you throw into the mix the notion of “targeted” traffic. Hits for the sake of hits are easy to get. You can pay companies to send you traffic, but the hits will be nothing more than a rotation within a solitary IP address. That’s not going to help your cause to say the least. In order to find real users that are interested in what you’re doing, you’ll have to look at a few tried and true tips that are coming through. These internet marketing tips are some of the newer options that have been tested and work for many niches. However, you have to realize that within the concepts of internet marketing, not “every” website will thrive with these tips. The notion of “one marketing” method that rules everything else is falsehood. Don’t get trapped in that notion. You will end up losing out in the long term that way.
Classified Ad Placements
This is one of the of the internet marketing practices that will surprise you. Many companies do one of two things. They’ll set up a “fake” ad for a job within their company. They will outline a job posting within classified areas and then drop their main home page URL. Now, this can help in a couple of ways. People will send you their work history and inquire about the job, but 90% of others will go to your website directly. That traffic, will have marginal lead generation power. The term fake is used here, but of course, you may find that there are some bright minds out there that can actually help you. If you don’t want to hire anyone, however, you could sustain a good amount of internet marketing traffic that is targeted.
The other side of the proverbial coin with classified ads is to place your ad in other areas. Classified ad placements and internet marketing is not just about the job section. Look to put options within the confines of “community” and “forums” that allow you to speak your mind and have a link to your site. This may seem odd, but some of the largest classified websites are gold mines for internet marketing traffic. You have to be very careful how you format this, but you can definitely get a good deal of traction when done right.
A great place to find potential websites that match your niche is BuySellAds. You can browse various websites in different categories to purchase banner ad space. It’s a great way to get your ads online but more importantly on websites related to your business.
Social Media Ads (Paid Marketing)
This may not be the most impressive at first glance, but when you start to see the power of certain internet marketing trends within the “paid” framework, you will see a huge jump. The thing that you have to focus on here is the boosting sections. Both Twitter and Facebook have this type of ad placement. They don’t work within PPC here, but rather they do a “daily” highlighting. When you pay a small sum, and you outline your demographics for internet marketing, you will see your ads reach the top of a lot of different dashboards. Done right, you could have upwards of 100,000 individuals liking, clicking through, and acknowledging your page through “boosts” of social media. The lowest cost option here is $5 a day, and you could reach upwards of 100 people per day. Add more days and a larger budget, and you could dominate social media with targeted traffic hitting your page. As far as internet marketing is concerned, there’s nothing wrong with paying for traffic, when it’s targeted very well.
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Micro-Niche Blogs
One of the latest trends in targeted traffic generation through internet marketing is micro-blogs. These are blogs that are set up within a smaller niche of a larger topic. For instance, if you have a skateboard shop and you want to get more people looking at your page, you set up a blog. The blog is only going to be about one area of the skateboarding world. For instance, just skate shoes. You will set up a skate shoe blog and talk about shoes and point people to your main ecommerce site or business. The same can be said about other niches within that banner. As far as internet marketing is concerned, this creates collateral, backlinks, and traffic. The skateboarding example works for every niche and industry. No matter what business you have in place, look at micro-topics, set up free blogs and post often with links to your main home page. You’ll see a huge traffic spike over time.
