When you are trying to run a website that has a sales quotient added on, whether it’s ecommerce heavy or not, you will want to have the best possible customer service. In the past you just need to have a phone number where you could be reached, and someone standing by. However, today, you will need more than just a hotline. In order to work within the best framework today, you will need to utilize live chat. There are several benefits that come with this solution and it may not come to mind to mind at first glance. Consider the following benefits that will manifest when you utilize live chat for your website today.
Answer Questions Up Front
If you receive an email from a potential customer, you will have to reply within a timely fashion. That window however will allow the customer to go somewhere else to find the answer and perhaps even purchase the solution you are selling from someone else. Without live chat enabled, you will find that retaining potential clients will be extremely difficult. Sure, you could have good overall sales copy and hope that you can engage them without the use of email, or even phone communication, but you will not get the immediate connection that comes with live chat. It’s there that you will gain leverage and possibly increased overall sales.
Increase Customer Service (Solve Problems)
For those that are working with technology, even if it’s tech sales, you will find that by having a live chat on your site, you can troubleshoot, and communicate fixes faster. Much like the email example above, you will find that customers that have problems with their purchases, or running software will need immediate help and may not want to stay on the phone. In order to reach them faster, chat is a resource that will help them get the right solution faster. You may find that this will boost your customer service and will engage customers faster. When you are solving problems fast, your reputation online will grow in a positive fashion. When you have good customer service, it resonates online faster than other measurements.
Open Lines of Communication
In the end, the internet resource of live chat allows you to be open for communication. You never know who might stop by your website and then leave. If you are not available for live chat, then you will find that the bounce rate of your page will rise. The cost of operation may rise as well as you will need to have a tech crew or someone answering phone calls, emails and more. When these items get backed up, your clients will become angry and could go with a competitor that offers live chat on their page.
This is not just for high tech. This is for anyone that has a sales portion of their page. Even if you have a marginal offering of products or digital components. Being available for people is a good thing. Whether you are answering inquiries, or you’re trying to engage people to purchase things, live chat is a good option to test out and work with overall.
We tested quite a few Live Chat services and found Live Chat Inc to provide the most affordable and configurable service. They have an amazing Live Chat module you can integrate in to your website with tons and tons of features. Live Chat Inc let’s you customize your chat window using CSS or you can use one of their preset looks. They also have a mobile app so you can communicate with your visitors at any time. You can integrate Live Chat in to your website using a simple string of code you place on each page of your website that you want the chat window to appear on.
If you’re looking to add Live Chat to your website check out LiveChatInc.com
