Why You Shouldn’t Only Focus On SEO (Search Engine Optimization)
One of the many ways that you can promote your website is simple, SEO. SEO marketing is going to be one of the most prolific thing that you can do. The problem, however, is that most people don’t know the true nature of this option. SEO stands for search engine optimization. It’s a set of code and content rules that will help your page get indexed, and ranked within search engines. If you can rank #1 for a highly sought for keyword, you will get tens of thousands of hits. This is a great thing. The problem, however, is that there are some absolutes that you may not know about. If you don’t remember these things, you will find your page will diminish and perhaps never reach new heights.
It Doesn’t Strike Overnight
When you start working with SEO marketing, you are going to see glory in your eyes. You will be told that it’s the way to succeed in business and on the internet. The problem with this thinking is that it takes time to build. You cannot make money or get traffic overnight. In fact, you are going to find that SEO marketing takes a great deal of work, on a daily basis, and for months at a time. Professional companies that work in this arena focus on SEO and more to ensure that their clients get noticed online. No “one” company works with just SEO marketing alone.
Ranking #1 Doesn’t Guarantee Success
This is evidenced by a lot of marketers that get to the #1 spot in Google. You can get there, no problem, but that doesn’t mean that people will hit your page. In fact, you have to rank for competitive keywords and offer something grand. The reason being is simple. Google and others will see the traffic and ranking spike that your page gets. Then it will scrutinize your content for relevancy. If it’s not relevant, you’ll get ignored often, and your content will eventually slide from the #1 spot fast.
If you don’t have the time to invest in SEO you can pay to be at the top of the results in Google Search by using Google Adwords.
SEO Marketing Changes All The Time
In 2016 alone, Google has updated their search ranking algorithm 3 times. There is buzz online that they are going to send out another update later this year. The problem with this is that you could be working on SEO marketing and get zero results. The reason why you may not see results is because you may do something that the new algorithms don’t really play nice with. That means that your marketing is for not. It’s tough.
If you’re going to work with SEO marketing, don’t stop. You need to keep moving forward. Moving forward with marketing tactics in accordance to SEO today is not complex. It just means that you have to continue to evolve. Work on good content. Publish a lot of pages, and work with creating something valuable on the web. If you can do that, you are going to see a great push in terms of traffic, ranking and more. Sometimes, the best thing to do, is to publish a lot of good content, and ignore SEO.
